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27 Spotlight Right: Does the Times Still Matter?

Monday, December 10, 2012

Does the Times Still Matter?

Last week Charles Isherwood, theater critic for the NY Times wrote a fascinating, if somewhat whiny article about the latest production of Glengarry Glen Ross starring Al Pacino.  Isherwood objects to the lengthy preview extension for GGR, which kept most critics from publishing their reviews until well into the profitable run of the show.  The argument basically asserts that it is unfair to expect theater patrons to decide on what show to see without the expert advice provided by critics.  Putting aside the fact that Al Pacino could sell out houses by sitting on a chair and grunting for 90 minutes, there is a more important issue brought up by Isherwood’s lament.  Does the Times matter anymore?  Is it still the gatekeeper to the Elysian fields of dramatic prominence that it has been for the better part of a century?

To answer this question, we must examine the basic transaction between producers and critics.  Producers do not give critics free tickets to their opening night because they believe criticism is essential to the art form, they do it because they hope a good review will sell tickets.  Shows with the star power of GGR or the brand power of Spiderman have proven that they can sell out without the stamp of approval of the fourth estate.  Its not difficult to understand why this bothers critics, in a very real sense it renders them irrelevant.  Isherwood argues that this diminution of critical power is bad for theater, that without expert guidance the ignorant masses just won’t know what shows they really ought to see.  What Ishwerwood misses is that the power of critics is not based on the brilliance of their opinions, it never was, it has always been based on their ability to generate ticket sales.  If critics cannot destroy shows they dislike, or propel shows they do like at the box office, they basically cease to matter.

Don’t get me wrong, the Times still exerts tremendous power in the theater world, but its days of anointing the next big thing in theater may well be numbered.  Just last week Adam Szymkowicz, one of my favorite playwrights, and a widely produced one at that (he has two NYC productions up now “Hearts like Fists” and “UBU”) , wrote on Facebook that he had just received his 4th positive review from the Times, but that his life has not changed.  This is only one example, and frankly I would not be the least bit surprised if the change in circumstance Adam seeks will come, but it is telling.  For theater artists of our generation the power of the Grey Lady to transform careers was unquestioned, I think it unlikely that this will be the case for the kids coming up now, who will need new ways to promote their work.  

The reason for the Times’ slipping influence are myriad.  It has to do with their general circulation woes, with the online pay wall that frustrates would be readers, and with the general apathy the public has shown towards theater in recent decades.  But the most important reason for their decline, is also the silver lining that should give hope to theater producers and artists.  That silver lining is the explosion of online outlets which discuss and promote theater.  This democratization of theater opinion writing from New York Theater Review, to Culturebot, to Theatermania.com, has opened a new world that simply did not exist 10 or 15 years ago.  Just as the internet has revolutionized the way we decide what to watch on TV, it has a deep impact on what plays we go to see.  This is a good development for theater, and one which gives artists much greater control over the trajectory of their work.  The profound pronouncements from atop Mount Sulzberger are no longer lightning bolts, more and more they are whimpers bemoaning their diminished cultural influence.  While this may have a negative effect on the handful of playwrights they would choose to anoint, it offers smaller outlets and audiences themselves a much stronger hand in determining the future course of theater in America.


At January 17, 2013 at 8:17 AM , Blogger strawberrysboy said...

Pleasure to hear your voice. Before finding you I had thought I was spontaneously created and one day crawled from beneath a rock. It's nice to know there is more than one of me. I, too, am an actor and writer. I have no expectation of synergistic magic, but would love to meet you and maybe spill some beer.
Kevin Cutts

At January 17, 2013 at 9:38 AM , Blogger Dave Marcus said...

Hey Kevin, I really appreciate the kind words. I have been discovering over the past year that there are a lot more theater artists who question the left of center bent of our form than I thought there were. If you are in New York, my theater company has a show on the 26th in Williamsburg, info is here http://www.blueboxworld.com/2013/01/secret-sticky-goes-live.html its a pretty mellow scene and plenty of beer is spilled. Would be great to touch base either way, thanks for checking out the blog.

At January 23, 2013 at 7:57 PM , Blogger strawberrysboy said...

Dave, this Saturday is looking difficult. Does the show run for a time? I gather this happens with some regularity? Kevin

At January 25, 2013 at 7:19 AM , Blogger strawberrysboy said...

My Saturday has suddenly cleared up. I am not familiar with Williamsburg. If I drive, how much of an issue is parking? I am coming from New Jersey; can you give me the precise address so I can plug into my GPS? Kevin

At January 25, 2013 at 9:28 AM , Blogger Dave Marcus said...

Hey Kevin, we actually sold out early this week, there is a wait list, but its kind of long, probably doesn't make sense to come all the way from Jersey, but we will be doing the show several times through the spring, so I will certainly let you know when we announce the next one. Hope all is well.

At January 26, 2013 at 10:13 AM , Blogger strawberrysboy said...

Selling all the tickets is always a good thing. I leave for St Louis Rep on Feb 18 to do Double Indemnity. Please keep me posted on your theater. This is a helluva way to communicate...my e-mail is kcutts@optonline.net.


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